This Privacy Policy describes how your personal information is collected, used, and shared
when you visit or make a purchase from Mikhono.com (the “Site”).
Personal Information

We Collect
Device Information
When you visit the Site, we may automatically collect certain information about your device,
including information about your web browser, IP address, time zone, and some of the cookies
that are installed on your device. Additionally, as you browse the Site, we collect information
about the individual web pages or products that you view, what websites or search terms
referred you to the Site, and information about how you interact with the Site. We refer to
this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an
  anonymous unique identifier. For more information about cookies, and how to disable cookies,
  visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address,
  browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about
  how you browse the Site.
  

Shopping Information

When you submit information (including text, images, videos, and other information) to us or
add products to your shopping cart or save products to your favorites page or make a
purchase or attempt to make a purchase through the Site, we may collect certain information
from you, including your name, company name, email address (or other contact details),
shopping cart items, favorite list items, order history, billing address, shipping address,
shipping method, and payment information (including credit/debit card numbers, PayPal
details, and details of other payment methods). We refer to this information as “Shopping
Information”. We collect Shopping Information in our “session/order database”.

Member Information

When you sign up for a membership at the Site or use our member services that are available
to registered members or upload photos to make them available for sales at the Site, we may
collect certain information from you, including your name, email address (or other contact
details), country of residence, date of birth, profile image, cover image, your biography, the
photos you upload on the Site, public comments on photos or in guestbooks or in our blog,
who you are following and who is following you, photos added to favorites and/or lists and/or
albums, blog articles if you are featured in our blog, scores you have earned for activity on

the Site, your title if you are part of a team, PayPal email address, time when features and
print rights where enabled and disabled, photos for sale, photos sold, royalty earned and if
and when earnings have been paid out, and the print partners your photos have been
distributed to. We refer to this information as “Member Information”. We collect Member
Information in our “session/order database”.

When we talk about “Personal Information” in this Privacy Policy, we are talking collectively
about Device Information, Shopping Information, and Member Information.
How We Use Your Personal Information

For the purposes of improving and optimizing our Site (for example, by generating analytics
about how our customers browse and interact with our Site, and to assess the success of our
marketing and advertising campaigns), we may process Device Information. Our legitimate
interest is to analyze and improve our Site, services, and products.

For the purposes of administering your purchase, supplying the purchased products or
services, and keeping proper records of those transactions, we may process Device
Information, Shopping Information, and Member Information. The processing is necessary for
the performance of our contract with you and our legitimate interest is to properly administer
our Site and our business.

For the purposes of saving your shopping cart and reminding you of the abandoned products
therein, we may process Device Information and Shopping Information. Our legitimate
interest is to make your purchase as easy as possible for the products you have expressed
interest in by adding them to your shopping cart.

For the purposes of communicating with you about the Site and/or the products or services
that you have purchased, managing our relationship with you, and keeping records of those
communications, we may process Device Information, Shopping Information, and Member
Information. The processing is necessary for the performance of our contract with you and our
legitimate interest is to provide you with convenient customer service, properly manage our
customer relationships, and properly administer our Site and our business.

For the purpose of screening for potential risk or fraud, we may process Device Information,
Shopping Information, and Member Information. Our legitimate interest is your security, the
security of others and our Site, and to properly administer our Site and our business.

For the establishment, exercise or defense of legal claims, whether in court proceedings or in
an administrative or out-of-court procedure, we may process Device Information, Shopping
Information, and Member Information. Our legitimate interest is the protection and assertion
of our legal rights, your legal rights, and the legal rights of others.

For compliance with a legal obligation to which we are subject, we may process Device
Information, Shopping Information, and Member Information. The processing is necessary for
us to comply with applicable legislation and our legitimate interest is the protection and
assertion of our legal rights, your legal rights, and the legal rights of others.

For the purpose of sending you relevant notifications or newsletters, we may process Device
Information, Shopping Information, and Member Information. This processing is based on your
consent when you subscribed to our newsletter or based on our legitimate interest to send

relevant marketing communications to you after you have made a purchase or signed up for a
membership at the Site. You can unsubscribe anytime using the opt-out link in the email.
For the purpose of providing you with targeted advertisements or marketing communications
about our products and services, we may process Device Information and Shopping
Information. Our legitimate interest is to provide you with relevant advertisements or
marketing communications we believe may be of interest to you.
For the purpose of publishing a review that you have written about the Site, we may process
information about the name and information that you provided in your review. Our legitimate
interest is to inform people about what our customers experienced doing business with us.
For the purposes of providing our member services, enabling the publication of members’
photos and/or other information that members post for publication on the Site, and enabling
and managing the sales of members’ photos, we may process Member Information. The
processing is necessary for the performance of our contracts with our registered members and
our legitimate interest is to properly administer our Site and our business.
Please do not supply any other person’s Personal Information to us, unless we prompt you to
do so.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use Personal Information, as
described above. To process your payments, we share Personal Information with our payment
providers. To deliver your products and manage returns, we share Personal Information with
our fulfillment and shipping providers. To make our marketing communications more relevant,
we share Personal Information with marketing platforms such as Google and Facebook. To
enable and manage the sales of members’ photos, we share Member Information with print
partners. We also use Google Analytics to help us understand how our customers use the Site.
You can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics
here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request for information
we receive, or to otherwise protect our rights.

Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you. For more
information about how targeted advertising works, you can visit the Network Advertising
Initiative’s (“NAI”) educational page here:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  Additionally, you can opt out of some of these services by visiting the Digital Advertising
  Alliance’s opt-out portal here: http://optout.aboutads.info/.

Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a
Do Not Track signal from your browser.

Your Rights
You have the rights to access Personal Information we hold about you and to ask that your
Personal Information be corrected, updated, deleted, or restricted. You also have the rights
to object, complain, withdraw consent, and to data portability. Read the relevant laws and
guidance from the regulatory authorities for a full explanation of these rights. If you would
like to exercise these rights, please contact us through the contact information below.

Data Retention
Personal Information for any purposes will not be kept for longer than is necessary for those
purposes. We may maintain Device Information for a maximum period of 3 years and Shopping
Information and Member Information for a maximum period of 10 years unless and until you
ask us to delete this information, or as long as required by accounting laws, money laundry
legislations, or other legal obligations to which we are subject.

Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes
to our practices or for other operational, legal, or regulatory reasons.

Minors
The Site is not intended for individuals under the age of 18.

Contact Us
For more information about our privacy practices, if you have questions, or if you would like
to make a complaint, please contact us by email at [email protected]

Additional Notice – European Economic Area

Your rights

We respect your privacy rights and provide you with reasonable access and rights to the
Personal Data, as this term is referred to for individuals located in the European Economic Area
(EEA), pursuant to the European Directives 95/46/EC and 2002/58/EC (EU General Data
Protection Regulations Legislation, also known as GDPR), that you may have provided through
your use of the Services. If you live in one of those countries, and wish to access, amend,
delete, or transfer any Personal Data we hold about you, you may contact us as set forth in the
“How to contact us” section in the Privacy Policy.

You may update, correct, or delete your Personal Data and preferences at any time by request
to us. Please note that while any changes you make will be reflected in active user databases
instantly or within a reasonable period of time, we may retain all information you submit for
backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or
where we otherwise reasonably believe that we have a legitimate reason to do so.
You may decline to share certain Personal Data with us, in which case we may not be able to
provide to you some of the features and functionality of the Services.

At any time, you may object to the processing of your Personal Data, on legitimate grounds,
except if otherwise permitted by applicable law. If you believe your right to privacy granted by
applicable data protection laws has been infringed upon, please contact us as set forth in the
“How to contact us” section in the Privacy Policy. You also have a right to lodge a complaint with
data protection authorities.